Engine Optimization Tips
optimize a website for top search engine placement in the major search engines
This single sentence is the basis of the worlds quest for better
search engine placement within the major search engines.
(Google, Yahoo, MSN) How do you optimize a web page for search
engine placement? What mystical incantations must be performed
to place a web page at the top of the search engine results
listings? The process of optimizing your web page for search
engine placement success is common sense.
I'll explain the basic
process of web page optimization for search engine placement in
a simple, easy to understand way.
The following web page optimization techniques are provided as a
starting point for your web pages.
This web page optimization process is the basis for all search
engine placement performed by our professional web design
company. There are additional web page optimization techniques
that are not listed here for obvious reasons.
Web Page Title Optimization
web page title is 20% or more, of your search engine placement and
web page optimization. It's nice to place your
business name in the page title, however, unless you have a well known brand name stick
to using your keywords in the web page title area. Keep the
total web page title character limit below 70 characters. Place your most important keywords
towards the beginning of the web page title. Every page of your web site
needs to have it's title optimized for it's own particular content. Examine each and
every web page, each web page title has to
reflect the web page content, or it is of little relevance to the search
Web Page Content
Web Page content is the single most important search engine
and web page optimization issue. If you expect people to find you within the search engine
listings for the word "widgets", you had better make sure that your web page
is all about "widgets". You can NOT get off topic with your web page
content and expect to be found
in the search engine listings. Examine
your web page, how much of the web page is actually about "widgets"? A blurb,
or a couple of sentences is not enough to tip search engine placement
in your favor.
Think about the big picture, the search engine is delivering search engine
results about web pages based on a
specific keyword or key phrase. The search engine results page ( SERP ) shows web pages
that are "all" about widgets, not... here are web pages with
"something" about widgets. The more your web page is about your
target keyword or phrase the better you will do with search engine placement.
If you intend to drive search engine traffic to
your website with search engine listings, your web page must be about your keyword or
key search phrase. If
your web page content is thinned out by other information on the
web page, this dilutes the
overall pertinence of the key search term.
Sometimes less is more when it
comes to optimizing a web page for search engine placement. A web page with
a small amount of content sometimes comes out on top of the search
engine listings. Due to the small amount of content, there would be no thinning out of the web page content by other
off-topic information. Stay focused on your keywords when optimizing your
web page for search engine placement. Keep your web page keyword strategy to 1 or 2
keywords or key phrases per page at most. Herein lies one of the major keys to search
engine placement, the balancing act that is performed. Use your
keyword too much or too often and you stand a chance of getting banned
from the search engines for "Keyword Stuffing". If you don't use your
keyword enough then you drop like a rock in the search engine results.
Web Page Content Position, HTML and Web Page Layout
When you pick up a newspaper or an advertisement, the major point is
usually placed at the top of the item. Search engines consider this fact
when ranking your web site in the search engine listings. The search engine
placed at the top of the web page is probably more on target with what the
web page is about. Place your keywords or search phrases
as close to the top of your web page as possible when optimizing your
search engine placement.
Web Page Graphics and Alt
Web page graphics inserted into a web page
alternate text that is
beneficial to search engine optimization. This alternate text can usually be revealed by holding your cursor
over an image on a web page. This text is called "ALT Text", if the image cannot load,
this text should enable the user to figure out what was supposed to be
there. This text can be used to an advantage for search engine
optimization. Use your current keyword strategy here,
the product is a widget, the picture is named widgets.jpg, the ALT text
should also contain the word widgets in order to optimize your web page for search engine
placement. This text is something that the search engine can read from your web
page and has an effect on search engine results listings.
Web Page Anchor Text
Anchor text is nothing more than a fancy Search Engine Optimization term referring to a link
constructed of text only. Sometimes a web page will use a graphic for
linking purposes. (a graphic being a picture of a button, or some other
image used to link to another web page). The search engines prefer a text link
over a graphic link when considering search engine placement. If you have
a website that uses an image of a button for navigation, several other
optimization factors are considered. First, the name of the graphic that
is being used for the button (do not use the name "button1.jpg" or some
similar naming arrangement when optimizing your graphics for search engine placement) If
that button links to a page about "widgets" a better web page
optimization strategy would be
to name the graphic something like "widgets.jpg" or even better, "buy_blue_widgets.jpg")
Remember to keep focused on your keyword strategy when naming ANY element
of your web page. Search engines do not see a web page exactly like humans
do, the only information they have to consider for search engine
placement is the raw HTML within the web page. Search engines cannot view pictures!
Even though you may have a nice picture of a widget with the text "click
here" across it, the search engine can only see the image name, the
alt text associated with that graphic, and
the name of the web
page that image links to, nothing more! A search engine will give greater
placement to a web page that uses a text link over a web page that uses a
graphic link. A text link cannot be used to fool a search engine, the
search engine can
read the text in the web page, and read the linking web page. The search engine knows "for
sure" if this is a link to widgets or not. When considering a graphic
link, you can name the image "widgets", it can link to a web page about
widgets, however the graphic picture can actually be an image of a toaster. Since
the search engine can possibly be fooled by this, it will place a text
link higher in the search engine results than graphic links. Always use text
links whenever possible when optimizing your web page for search engine placement.
Web Page Naming and Website Subdirectory
Usually your main web page HAS to be named something similar to index.html
(default.htm, index.htm, default.cfm, index.asp, etc.) you cannot change this.
However, the rest of the website is open to web page optimization
If you have a web page that is about "widgets", that web page name should
also follow the same keyword strategy when optimizing your web page for search engine
placement. (Example: name your web page "widgets.htm").
If you are attempting to optimize your web page for a specific key phrase, use
that key phrase as a naming convention for your web pages. (Example: buy_widgets_online.htm).
Separate your title words with underscores, or hyphens.
There is some controversy over the usage of the
hyphen or the underscore when separating words in web page names relating to search
engine optimization. Naming of the directory structure within your web
site should follow the same keyword strategy as web pages when optimizing your
web pages for
search engine placement.
comments Within The Web Page
Several discussions have evolved on the topic of
web page optimization and Keyword Comments. Our web design company utilizes
keyword comments placed within the web page to enhance web page
optimization and search engine placement. An HTML comment syntax
example could be
<!-- widget -->
placed in the web page in an attempt at
search engine placement.
Web page linking is only one aspect of search engine
companies spend huge amounts of money on their inbound website
links to increase search engine placement.
A link is a reference on a webpage that includes your website
address. It can be a standard www text link, a web banner or a
It's getting harder and harder be "Top 10" in the
search engine listings, most search engines base a
portion of your website position by the amount of
times you appear on other websites.
There are basically two types of web page links, a reciprocal
link and a non-reciprocal link.
Reciprocal links are links based upon an informal agreement
between website owners to display each other's links on their
websites. The web page link agreement will only last as long as
each website continues to reciprocate or return the favor of the
web page link. It may be a week, a month, or a year.
Non-reciprocal links are basically a one-way link
between 2 websites,
only one website provides a link to another website, with the the other website providing no link back.
Inbound non-reciprocal links can provide a large lift to your
search engine placement. It's harder to get a free
inbound website link if you don't give a link back.
A reciprocal web page link
Web Rings - small groups of websites that revolve around a certain
type of theme will display a link to other participating websites
within the ring. Each
website takes turns randomly displaying a link from a different
- Normally a
web banner of a predetermined size (
468x60 web banner, 125x125 web banner, 120x600 vertical web
banner ). There are several websites that offer banner exchange
programs for increasing inbound web site links.
- Probably the best way to link a web page is with a
text link. The search engine seems to like web page links that
are text only over other forms of web page linking.
Web Ad Swapping - It's a mutual agreement, one website displays
a website link for free as long as the other website displays
their website link.
Non-reciprocal web page links
A non-reciprocal web page links refers to one way
linking. Writing good web page content is a great
way to get other websites to link to your site for free.
How to get non-reciprocal web page links
You will need to actively help your visitors to link to your
website, usually by giving them instructions on how to link to
your website. On your site, provide "How to Link to my website"
instructions. Create web banners, and instructions that will
make linking to your website easy. If your website has good
design, is useful, and updated regularly people will link to
The search engine placement and
search engine optimization techniques
listed here are only a sample of the basic requirements needed for
search engine placement. Our professional web design company
utilizes these web page optimization procedures along with a several other search
engine placement techniques to ensure our customers a long lasting
placement in the major search engine listings.