What was the first Internet web banner ad?

When HotWired wanted to make some money from their web site in 1994 they had no idea the type of beast they would unleash, and the First Internet Web Banner Ad was born!

AT&T was the first company to pay money for a web banner ad, a 468x60 web banner ad released on October 25, 1994.

The web banner ad shown here is a copy of the first web banner ad used on an Internet website.

The First Internet Web Banner Ad released on October 25, 1994